I remember the Oaks in discussions with Spring Hill Music Group as far back as the late 90's. Their deal finally came to be in 2001 with their
From The Heart project (one of my all-time favorites). Since then, Spring Hill has been the home of the Oaks for every project brought to the table. They have released a total of 7 new projects and one compilation (not counting specialty projects through
Feed The Children) with the label.
The label itself has seen quite a bit of change in that time. Originally designed as a vehicle for Gaither's artists, the company seemed to distance itself somewhat in recent years, even going as far as to reach a distribution deal with Word (as opposed to EMI, which is where Bill's
Homecoming material was being distributed). They also branched out into other genres with Spring Hill Worship and Slanted Records (neither of which seemed to really take off).
Last year, Spring Hill saw pretty much a clean sweep throughout the company. Not only that, but a lot of their flagship artists jumped ship (or were dropped), including the Easters, Karen Peck & New River, the Martins, Crossway, and Janet Paschal. The group that the label was originally built around, the Gaither Vocal Band, had migrated over to Gaither Music Group (which makes sense), leaving pretty much just the Oaks.
While the company may have been trying to do its own thing, it is apparent that Gaither still had his hand in the operation; following the wipeout, he put his son-in-law (and business partner) Barry Jennings in charge of Spring Hill. The first thing they did was release a gospel compilation on the Oaks (I guess to show that they were still in business). I had asked Joe Bonsall a couple years back if Bill was still in charge of Spring Hill. He said, "He doesn't run the day-to-day stuff, but he's definitely there, keeping an eye on things." This might also explain why Gaither recently produced a complete DVD special on the Boys, due out next spring (and believe me, I have been drooling ever since I heard about this, as I have been suggesting such a project since
From The Heart first came out).
When the Oaks announced they were recording a new album, Duane Allen had mentioned that there were several record deals on the table. Their initial contracts with Spring Hill had been fulfilled and they were free to explore their options. He never mentioned any specific names (understandably), but in the end, he said that they decided to stay with Spring Hill. The result will be a project produced by David Cobb, giving The Oak Ridge Boys (from what I have heard so far) an exciting and completely fresh sound.
In the end, it makes sense for the Boys to stay with Spring Hill. They seem to have Gaither's 100% support, and thus far, the label has pretty much given then the reigns to do whatever they want. They haven't had such a productive relationship with a record company since their long-term run with MCA Records from 1977-1990. And since it appears that the only other artist currently on the Spring Hill roster (thus far) is the recently-signed Jason Crabb, I don't see any reason why the Oaks wouldn't get the label's full backing on any future projects.
On a side note, for some interesting background on The Oak Ridge Boys' history with the recording industry, I highly suggest checking out their
An American Journey book by Joe Bonsall. In it, there is a story about their struggles with various labels (including table dancing and threatening to shoot the RCA dog)....quite amusing!!